When you are ready to sell your business, it is important to use a business brokerage firm that has a great system in place.
The first step is to develop a professional marketing package specifically for your business. This marketing package is what the potential buyer will review after they have signed a confidentiality agreement. It is written to answer any questions that potential buyers may have about acquiring your business. The marketing package is normally 20 to 30 pages meaning if you hired someone to create one for you it could cost a couple thousand dollars. The marketing package is essential as it is the first impression on potential buyers.
We market your business in several ways but the largest marketing asset that sets us apart is we track every buyer we work with. When a potential buyer expresses interest, we develop a profile that tracks the types of businesses they are interested in, the size of the business and many other items. Each business we sell we will receive hundreds of inquiries, but through our profiles we will narrow the list down to an average of around 60 buyers signing confidentiality agreements and viewing the marketing package. From this list there will be around five offers for the business and then only one will be accepted. That leaves us with several potential buyers disappointed they missed out on expanding their business. For the next business we list though, there are already several buyers lined up and ready with serious offers leading to a quicker sale.
Transaction management becomes very important once a buyer has negotiated a purchase agreement. Gateway makes sure the transaction stays on track. There are some cases where even the most sophisticated of buyers can have difficulty completing the purchase. Financing, due diligence and the process of purchasing can be tricky to navigate without experts helping along the way.
These are just a few of the items that sets Gateway apart from other firms. Setup an appointment with one of our brokers today and learn how we can help you when you are ready to sell.