Increasing the Value of Your Business

Recently, we discussed developing an exit strategy for your business. Now that you have begun reflecting on how you want to exit your business on your terms:

How can you get the most value for your business when you do implement your exit strategy?

As a business owner, you deserve to get the most money for the amount of time, care, and passion invested into the business. But in order to accomplish this goal, it is going to require some preparation.

The number one mistake that business owners make in selling their business is not preparing soon enough. A recommended rule of thumb is to begin consulting with and building your selling team about 1-2 years before you expect to exit your business. But don’t worry, if you are getting close to your expected exit day, you can still prepare. Proper preparation will enhance the value of your company, make the transaction flow more smoothly, and avoid pitfalls in the process of increasing the value of your business.


Here Are 5 Things You Can Start Doing Today

to Increase Your Company’s Value


1. Strive to Increase Profits and Cash Flow

increasing the value of your business

The most important factor in determining the value of a business is “the company’s profits.” The acquirer buying your business will likely secure a loan for the purchase—and they will be using the business profits to make their monthly payments. That is why maximum profitability, as well as healthy cash flow, is so important to increasing the value of your business. If you can create recurring revenue, you enjoy increased profits and buyers will pay more for the company.


2. Clean Up the Financial Statements

If you are planning to sell your company in the next three to five (3-5) years, it is time to start keeping “clean” financial statements. If you are running personal expenses through the company, it is time to STOP. It is acceptable to have the company pay you a salary, pay for insurance (health, life and disability), retirement plans (401k or IRA) or even pay rent for the building you own personally. However, buyers expect accurate and detailed financials.


3. Remove Owner and Key Employee Dependency

If the business cannot run without you, you do not have anything to sell.

  • You should start cross training your employees to have at least one backup person for each position. It may be a good time to talk to your attorney about having employees sign a non-interference, non-circumvent or even a non-compete agreement. This is not required for all employees, but it is a good idea for any key employees.
  • This would also be a good time to update or create an operations manual. This can be as simple as the employees documenting what they do. It will make it easier to hire and train new employees if needed.
  • If you have family members working in the business that will not be available after the sale, it is time to start transitioning them out of the business. When a buyer purchases the business, they generally will want to keep all the employees.


4. Diversify Your Customer Base

Do not put all your eggs in one basket. If 30% or more of your revenue comes from one customer, the buyers and banks will be concerned by this. In some industries, it is common to have higher customer concentrations, but try to diversify as much as possible by adding new customers.


5. Sell Obsolete Equipment and Inventory

If you have equipment or inventory that is obsolete or not contributing to the profits, then sell it. If you have equipment that is only occasionally used and is not vital to your operations or you can rent it, think about doing that. A general rule is that every piece of equipment needs to generate enough profit to pay for itself every three years. The same thing goes for inventory – does it make economical sense to keep an item in stock? Every business is different and you need to evaluate your inventory levels and availability of restocking.


As you are thinking about, planning, and updating your exit strategy, this is a great time to begin implementing these strategies to increase your company’s value. Increasing your value means more money for your business at time of sale.

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